In world previews from March 6, 2025, the collaboration between Maison Margiela and Gentle Monster fascinates the luxury world with an ultra-innovative eyewear collection, to be discovered in a series of immersive installations across the globe.
Immerse yourself in the avant-garde universe where classicism and futurism merge to give birth to an unprecedented capsule collection: Maison Margiela x Gentle Monster.
For this third edition of their creative dialogue, the Parisian Maison and the South Korean eyewear giant sign an unprecedented encounter between craft and digital, exploring the frontier between the familiar and the unknown.
A visionary collection, between cyber-core and timeless elegance
The collection, comprising twenty models – eight sunglasses and twelve optics – revisits iconic silhouettes through a resolutely futuristic prism.
We discover eyewear with architectural shapes, inspired by cybernetic aesthetics, where metal structure and plays on transparency are combined with audacity.
Highlights include
- MM201: Goggles cut from a single block, a nod to 2008’s “L’Incognito” legacy, offered in silver and green, worn by looks from the Spring-Summer 2025 collection.
- MM202 and MM203: Goggle structures in black, silver or red acetate, with futuristic curves.
- MM204, MM205: A glamorous, robot-like oval, in black, navy blue, red and beige canvas.
- MM206 to MM208: Refined oval, oversized rectangular or sharp cat-eye, in sophisticated colors.
From ultra-light frames to cable temples – the collection’s signature motif – to frame-less glasses, the diversity of shapes and materials asserts the singular character of this limited edition.
An immersive experience in major capitals
To mark the launch, several pop-up installations were created in iconic locations:
- Haus Dosan (Seoul), Haus Nowhere (Shanghai, Shenzhen)
- Gentle Monster Aoyama (Tokyo), Gentle Monster Beijing
- 10 Corso Como Milan, Selfridges London
- Gentle Monster New York (Soho)
These ephemeral spaces, imagined around the cyber-core theme, sublimate the collection in sculptural settings, where the human and the robotic converse in minimalist harmony.
Maison Margiela x Gentle Monster: more than a collaboration, an aesthetic manifesto
Season after season, Maison Margiela (founded in Paris in 1988) deconstructs fashion codes to reinvent them. With Gentle Monster , a pioneer in conceptual eyewear since 2011, the Maison offers a new dimension to accessories, affirming singularity as a cardinal value.
An invitation to explore the unknown, to see the world from a new angle.
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