An enlarged boutique, a prestigious history and total immersion in the heart of Swiss luxury, rue de la Paix.
Vacheron Constantin celebrates its 270th anniversary with the inauguration of its new Parisian boutique, at 2 rue de la Paix, entirely renovated and redesigned to offer a unique immersive and cultural experience in the heart of the capital.
Just a stone’s throw from Place Vendôme, this emblematic address is expanding to triple its surface area and affirm the place of Paris in the history of the Swiss Manufacture.
A veritable showcase dedicated to the art of watchmaking, the boutique embodies the heritage of the House founded in Geneva in 1755, while reflecting its artistic commitment and French-style refinement.
Spread over two levels, this new space showcases emblematic timepieces, exclusive new products — including a unique Les Cabinotiers Temporis Duo Grande Complication Openface — and an educational trail on artisanal skills.
A resident watchmaker is also on hand to provide the link between technique, tradition and personalization.
Every detail of the boutique pays homage to the Parisian art of living: noble materials, stained glass windows, straw mosaics, a chic brasserie on the first floor, and private salons upstairs.
The central staircase, inspired by the Maltese Cross — the Maison’s emblem — becomes an exhibition space in its own right, animated by artistic collaborations with the Amélie Maison d’Art gallery.
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