A watch inspired by an airplane cockpit? Bell & Ross made it its signature. In Gustavia, the Time boutique, an extension of the Carat jewelry store, features the brand in its selection. Here is what makes its watches so recognizable, and how to discover them in St. Barts.
Where does the aviation spirit of Bell & Ross come from?
Bell & Ross is a brand launched in 1992, led by designer Bruno Belamich and businessman Carlos A. Rosillo.
Their idea: create aviation-inspired watches with a strong, distinctive visual identity.
Why is the Bell & Ross design recognizable at first glance?
The BR 01 and BR 03 models notably reproduce the shape of an airplane cockpit. The result is a case with real character that is easy to identify.
It is a watch that stands out without trying too hard, equally at home in the city or on a tropical vacation.
Where can you discover Bell & Ross in St. Barts?
At the Time boutique, on Rue de la République in the heart of Gustavia, next to the Carat jewelry store. Time presents itself as an extension of Carat for watch lovers and displays many watch houses, including Bell & Ross.
The models on offer change with new arrivals: for a specific model, it is best to ask the boutique before you stop by.
What should you plan for your visit to Gustavia?
The boutique is open Monday to Friday from 9:30 am to 1 pm and 3:30 pm to 7:30 pm, and on Saturday from 9:30 am to 1 pm and 4 pm to 7:30 pm. Sunday hours are not listed on the ACCESS page.
The staff advise visitors, and the ACCESS page offers a booking request form. The boutique is right in the center of Gustavia, so you can combine it with a stroll through town.
Why choose Bell & Ross at Time in St. Barts?
For an aviation-inspired design that is instantly recognizable, presented in a multi-brand boutique that has been a reference since the 1990s.
A simple address to find a watch with a distinctive style, to bring home or to treat yourself to during your stay.
Don’t waste another minute >> Time
📍 Address
Rue de la République, Gustavia, Saint-Barthélemy
📞 Phone
+590 590 27 99 10
🕒 Opening hours
Monday to Friday: 9:30 am–1 pm and 3:30 pm–7:30 pm
Saturday: 9:30 am–1 pm and 4 pm–7:30 pm
Discover all the others >> Watchmakers
