FRED has added a new chapter to its creative history with the 8°0 collection. This new line of bracelets is infused with a message that resonates as strongly as a mantra: create and define your own vision of luck.
Because some things just seem to happen naturally, FRED gave the 8°0 bracelets a graphic look that is aesthetically pleasing and uncluttered: a knot with long curves that evoke a lucky charm, in yellow, pink, or white gold, partially or entirely covered with diamonds.
With no specific start or finish, the curves on the buckle can be interpreted differently by the imagination of each wearer: sinuous in the shape of an infinity symbol, or perhaps the symbol of an eternal love, or of good fortune as 8 is considered a lucky number in certain cultures… The interpretation is intentionally left open, as if the bracelet were a talisman given special virtues, forces, or images that have a personal meaning. Easily worn
The buckle is attached to a leather strap in black, brown, or navy blue. The leather has a softness that will gain a patina over time, retaining the personal touch of the wearer.
8°0: these two numbers with their pure, simple shapes, were not picked at random but represent 8 decades of design at FRED, as the company celebrates its 80 years. And the elegance of this new line is inspired by the philosophy of founder Fred Samuel, for whom jewels should be the ultimate symbol of liberty and free expression. Now it’s your turn to define your vision of luck by wearing this trendy bracelet as a good luck charm…
Available in:
Monaco: Pavillons Monte-Carlo, Place du Casino
Geneva: Rue du Rhône
