In honour of the memory of its illustrious founder – and on the occasion of the tenth anniversary of its rebirth – Louis Moinet unveils a visionary creation, positioning the chronograph not simply as a complication – but as a central component of the watch.
“It’s probably the most important launch we’ve ever done.” Jean-Marie Schaller, CEO of Louis Moinet, gets straight to the point in presenting Memoris. The timepiece stands at a historic crossroads: the Ateliers’ tenth anniversary, and the bi-centenary of the chronograph invented by Louis Moinet.
The chronograph as the primary function – and time as the complication
The concept began to come into being almost three years ago now, with Louis Moinet starting again from scratch. “We couldn’t draw inspiration from what had gone before; everyone else worked from the premise that the chronograph was an additional complication on top of the time function,” explains Jean-Marie Schaller. “Our starting point was the opposite: sweeping away the past and making the chronograph the heart of our design; the central component to which we then added a time function, rather than the other way round.”
In short, Ateliers Louis Moinet did exactly what the eponymous inventor of the chronograph did in his day; taking a completely different approach to watchmaking rather than attempting merely to improve on an existing model.
As a result, the timepiece lives up to every possible expectation. Each aspect of the chronograph’s action can be admired in its entirety, as soon as the pusher is pressed. The column wheel orchestrates the graceful ballet of the mechanism of steel and gears, passing information to the hands. The chronograph reigns in splendid isolation on the
A wholly new approach to the casing
To showcase the chronograph in the style it deserves, Louis Moinet has redeveloped practically every decorative item, with a new case, new hands, a new dial, a new oscillating weight, a new folding clasp, and more.
As a bonus, Louis Moinet has come up with a wholly exclusive use of synthetic gemstones. Usually destined to serve as good pivots and provide proper lubrication of the movement components, gemstones have now found a new purpose elsewhere. Black zircon, in a screwed setting, has been used decoratively – on the case horns.
The final result of all this is Memoris: a 46 mm timepiece, available in pink gold or white gold, in three limited editions of just 60 pieces each. Embodying the essence of true commemoration – all the life of the present, rooted in history – it links Louis Moinet’s heritage with the creative vision of the Ateliers that today honour his memory.
Points of Sale>>
ST BARTH:
Carat, Rue de la République, Gustavia
GENEVA:
Les Ambassadeurs, 62 rue du Rhône
MONACO:
Stardust, Hôtel de Paris, Place du Casino
Kronometry 1999, La Regina, 13, Boulevard des Moulins
PARIS:
Kronometry 1999, 60, Rue François 1ER, 75008