The Orlebar Brown Cruise ’25 collection embodies the essence of contemporary elegance: a wardrobe designed for men who travel, explore, relax—and demand style at every moment. For this new season, the British fashion house unveils a line that combines comfort, sophistication, and modernity, confirming its status as a global benchmark for high-end resort wear.
A collection built around a new visual language
For Cruise ’25, Orlebar Brown introduces two new patterns that set the tone for the season and instantly catch the eye:
- Petralis, a rich and generous botanical fragrance that evokes the lushness of the Mediterranean and sun-drenched landscapes.
- Cirqua, a modern geometry made up of hypnotic circles and subtle lines, for a restrained graphic aesthetic.
These prints join the brand’s signature designs—Luminis and Solstice—which adorn the new Murray shirt jacket, a hybrid piece designed to enhance both daytime and evening outfits. An essential item that adds structure and presence while retaining the brand’s signature relaxed style.
Iconic materials, crafted for performance and style
The Cruise ’25 collection features a host of standout pieces:
- the Swift polo shirt, knitted in Italy, which revisits the crocheted style of the Thomas shirt in a finer, cleaner version;
- the Ridley shirt, now available in a short-sleeved version for a lighter feel;
- the Maitan Contrast, which combines luxurious printed silk with breathable linen for the perfect balance between refinement and comfort;
- The Cassian jacket in velvet, designed for cool evenings and moments when texture becomes a language.
Added to this is the arrival of a new shade: Tarragon, a deep, versatile green that enriches the seasonal palette and adapts to any time of day.
The Orlebar Brown style: a philosophy of travel
Since 2007, Orlebar Brown has been reinventing the art of traveling in style. The Bulldog, its famous “you can swim in” shorts, redefined men’s swimwear, setting a new standard for sophistication at the beach. The label has continued to expand its vision: shirts, jackets, knitwear, trousers, outerwear… everything a modern man could want for a better holiday.
More than just a brand, Orlebar Brown embodies a state of mind. Inspired by the Riviera, jet-set glamour, and the desire to live life to the fullest, the brand designs collections for those who know that style is not a formality: it is fluidity. A way of living in the world, from morning to night, from flight to flight, from the beach to dinner in the city.
Now part of the Chanel group, the brand has more than forty boutiques and over 250 points of sale, from London to Sydney, Paris to Los Angeles, via St-Tropez, Mykonos, East Hampton and, of course, St-Barth, where Orlebar Brown’s DNA finds a particular resonance.
Cruise ’25: the wardrobe for those who live life to the fullest
With its unique combination of fine fabrics, captivating prints, and perfectly tailored cuts, the Cruise ’25 collection once again confirms Orlebar Brown’s uniqueness: clothing designed not to impress, but to accompany every experience in a natural and sophisticated way.
A wardrobe designed to be worn. Felt. Lived.
And who follows you everywhere—from Mediterranean beaches to candlelit dinners in St. Barths.
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