Today, Casa Panerai Champs-Élysées unveils its pop-up Caffè, offering an Italian and horological interlude in the heart of the Christmas season.
It’s official: Panerai is opening its pop-up café today on the first floor of the Casa Panerai Champs-Élysées, at 120 avenue des Champs-Élysées.
Until December 31, 2025, this unique space will become one of the most exclusive watchmaking and lifestyle destinations in Paris for the holiday season.
Designed as a welcoming stopover combining Italian design, fine watchmaking, and the spirit of Christmas, Caffè Panerai welcomes visitors every day from 2 p.m. to 7 p.m.
An elegant showcase dedicated to Panerai’s new products and heritage
Starting today, enthusiasts and curious minds can discover:
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The latest Panerai watch creations, unveiled in a festive setting
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Rare historical pieces, from the Panerai museum
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An immersive atmosphere that celebrates the Italian way of life
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A selection of treats and hot drinks, perfect for the season
The opening of this pop-up café on Paris’ most iconic avenue confirms Panerai’s position as one of the most influential watchmakers of the moment.
the new watchmaking experience not to be missed in Paris
Watchmaking encounters: exclusive behind-the-scenes access to Panerai
Every Saturday at 2:30 p.m. and 4:30 p.m., a Panerai watchmaker will offer exclusive workshops (registration required). These intimate sessions will provide an exceptional insight into the movements, complications, and techniques that have shaped the brand’s DNA for over 160 years.
Panerai: a heritage combining Swiss innovation and Italian spirit
Founded in 1860 in Florence, Panerai has built an international reputation by combining:
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Italian aesthetics,
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Swiss precision,
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technical innovation,
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and a history closely linked to the precision instruments of the Italian Navy.
From its workshop in Neuchâtel, the company develops and assembles its own movements, perpetuating a tradition of craftsmanship that appeals to collectors and enthusiasts around the world.
A new must-visit address for parties in Paris
With today’s opening of the Panerai pop-up café, Casa Panerai Champs-Élysées becomes a must-visit spot this Christmas season for a different kind of watchmaking experience: closer, more immersive, more experiential.
Panerai invites you to slow down, discover, savor—and celebrate watchmaking excellence in a unique setting.
REGISTRATION REQUIRED, CLICK BELOW:
Champs-Élysées
