Marjorie Lions, founder of the Pop Saint Barth brand, designs and creates her gypsy-chic collections that lend themselves perfectly to island vacations. Close to 80 different styles are available in her Gustavia boutique, and are popular with women seeking a unique look.
Marjorie, who are you?
“I am passionate about fashion, design, and fabrics. I had several multi-brand ready-to-wear boutiques in Marseilles, and totally by chance, at the airport in Paris, I ran into my old friend Virginie, founder of the Donale brand. She told me about her life in Saint Barth, and I was enchanted by her story. My family and I came to the island on vacation and decided to move here. Just like that! We put our life in France on hold, and it’s now been 13 years that we have been here. The island is inspiring. The people are beautiful, calm, and relaxed, the landscapes incredible! You want to wear clothes that are fluid, airy, and colorful.”
Tell us about your designs.
“I have always designed clothes. Even when I was young, I was making dresses. And once on the island, I started designing for my friends and myself, as I did not see myself in the things available in the boutiques. Then my friend Marco, who had a boutique at Tamarin, asked me to sell my designs there. They met with immediate success! I opened my own boutique in Gustavia in 2011. I wanted to make clothes that were adapted for the beach but that could also be worn at
What makes you different from the other designers on the island?
“I am inspired by fashion magazines and current trends, but I am especially inspired by fabrics. That is truly where I find my inspiration. And my reaction is immediate. In Italy, I discovered some vintage crochet, a trend from the 70s. I liked this “Coachella” look, and I created some new styles using crochet. I am also very fond of animal prints, such as butterflies, that my clients adore. Everything is hand-made, and I also sell outside of my boutique (Hotel Cheval Blanc in Saint Barth, Viceroy in Anguilla, Kylee in The Hamptons, Elodie K in Los Angeles…).”
Shop Pop Saint-Barth, rue de France, in Gustavia.
