For its Spring 2025 collection, Ralph Lauren Purple Label delivers a luminous, sophisticated interpretation of French art de vivre. Inspired by the sunny atmosphere and timeless elegance of Cannes, the wardrobe imagined by the House embodies a modern vision of seaside chic.
Sand linen suits, cotton voile shirts, shades of lavender, ivory and azure blue: each silhouette evokes long walks on the Croisette, dinners on blonde stone terraces, and that discreet refinement typical of the Riviera.
Ralph Lauren’s signature ultra-precise tailoring is combined here with elegant casualness, where the sensuality of natural materials meets the rigor of architectural cuts.
The Purple Label spirit is also evident: assertive luxury, cinematic inspiration and couture details. The collection subtly flirts with the heritage of the 50s and 60s, the heyday of Cannes cinema, without ever lapsing into nostalgia.
With this new proposal, Ralph Lauren reaffirms its mastery of masculine elegance while infusing its universe with a Mediterranean freshness. An ode to light, freedom and allure.
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