100 years after the last race at Aston Hill, the legend returns to where it all began.
There are brands that stand the test of time. And then there’s Aston Martin, defying it.
In the year 2025, the British manufacturer is celebrating a highly symbolic comeback: a century after its last race on Aston Hill, it is returning to the famous hill with a brand-new weapon of power… with 1140 horsepower. A vibrant tribute to its roots, and a show of strength that blends memory, technology and pure adrenalin.
A meaningful return to our roots
It all began in 1914. On the heights of Buckinghamshire, Lionel Martin won a hill-climb at the wheel of what was to become the first Aston Martin. From this performance, a legend was born. A brand shaped by racing, driven by excellence, and guided by a vision: that of constantly pushing back the boundaries.
Aston Hill is not just a place. It’s a myth. And this year, the brand returns to make history once again.
Rising to the top
But this time, the atmosphere is different. More intense. More raw. The engine screams, the body lacerates the air, and the 1140 BHP transforms the climb into a statement. It’s more than a performance: it’s a manifesto. That of a company that, even a century later, remains true to its DNA: elegance, precision and intensity.
#IntensityDriven. It’s not a slogan. It’s a philosophy.
An ode to British excellence
This return to Aston Martin’s birthplace is not just a celebration. It’s a message. That luxury and performance are not antagonistic, but fused. That the past can nourish the future. And that some legends never end. They burn on, again and again.
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