Located in the heart of the Marais district, L'OCCITANE en Provence's event boutique in Paris reinvents the concept of a permanent store. Halfway between a flagship store and a temporary pop-up, this unique space is transformed every three months to offer visitors an immersive sensory experience centered around an ingredient or a flagship range from the Provençal brand.
Open at 3 rue des Francs-Bourgeois (Paris 4ᵉ), this boutique functions as a veritable laboratory of ideas. Each quarter, the scenography changes completely: the decor, ambiance, storytelling, and olfactory universe are redesigned to immerse visitors in a new atmosphere.
The goal? To create surprise, build loyalty among local customers, and attract curious visitors with a fresh, Instagram-worthy experience.
Until the end of September, the boutique was showcasing almonds, a cult ingredient at L'OCCITANE known for its nourishing and firming properties.
Starting in October, a new perfume-themed display will take over, celebrating the rebranding of the Flora Orchestra range. This transformation highlights the brand's floral universe with an elegant and sensory display, perfect for (re)discovering L'OCCITANE's signature fragrances.